Digital Marketing 2021 & You: The best way to utilize the lockdown??. [gain financial freedom ASAP]

Rahul Goswami
8 min readAug 16, 2020
Digital Marketing, Digital marketing in 2020, best way to spend time in pandamic, best way to earn from home
Digital Marketing — where power lies in your hand

Digital Marketing’ — is it a buzz word? a hype? a way of doing marketing in the modern era?? or is there something more in it?

We will see about it just in a while but first thing first, let’s find out whether Digital Marketing is really impacting you or not.

So, if you are running a small business, if you are a professional, if you are looking for extra income/financial freedom, if you are an employee of a giant business or you ware seeking an interesting way to do marketing or to earn or the best part to do both earn&marketing the, YES !! Digital marketing is for you.

Felling excited !? — Then you will get amazed by the end of this reading.

So What is this ‘Digital Marketing’ ??

as we can see that there are two things one is the ‘Digital’ another one is ‘Marketing’.

Digital” — well we can Google it and find a complex definition stating data, digits, etc. and complexing stuff up or we can simply say it’s the way we live nowadays, just like we google something up to get information, check the weather on a smartphone, and if you think you are not impacted by digital marketing think about the perfect recommendation in your favorite website or social network account.

Marketing” — well to understand it let’s first think how businesses earn, businesses earn by exchanging there values/solutions with money but to do it they need to make people aware about them, about the solution they are providing and make people aware about their problems (yes!! about their problems) and also they need to understand about the mind maps of their customer to do the hard work of providing value to the people who needs them the most. this complex process is simply called Marketing.

WHY !!?? do you need digital marketing?

If you are reading this then I am quite sure that you can understand the value of the Marketing and Digital world but how is it suited for you??

well, take a deep breath because soon we are going to take a deep dive into it.

so, no matter how old are you, what is your background we have something in common, we like freedom, we like to earn money to solve our monetary problems, we want to earn and become financially independent and that is the main reason that you should use digital marketing.

— Businesses need marketing to grow.
— Marketing is something that is embedded in our system we just need to rediscover it.
— Marketing is ever-evolving thus there is always a demand for marketing professionals
— In today's world if you can think of earning then you can earn it by digital marketing (we are going to see it together in the next phase of the read).
— Digital marketing is something that you can do most of the time from your home.

the above mention points are only some positive points about Digital Marketing, but at the end of the day after putting our smart work we deserve to earn something, and here is how that is possible in the digital marketing world.

The 1Cr. philosophy:

Thanks to all of the readers for reading this till now, cutting the things short let's find out what are the possible ways to earn 1 Cr.

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The 1Cr philosophy.

To earn 1Cr. you don’t need to be a big organization with big business here is how,

Looking at the image we can easily see that you can have 100rs. and you can sell that to 100000 customers to earn that money or you can have 100000rs product and sell that to 100 customers to earn the same, in Digital marketing world both are possible, in fact, Digital Marketing can give you more here is how,

Using Digital Marketing and you can first sell 100rs. product and acquire 100000 customers, then through proper funneling, you can get your next 10,000 customers (as shown in the figure) from there, and keeping doing things correctly will give you the last 100 Customers.

So, if you are ready to earn crores then continue reading.

Things you need (which you already have):

I can now promise you that the things which are required to earn your financial freedom, fulfill your dream and to set up your first steps in digital marketing are with you, you don't have to invest anything extra to do it.

Believe in yourself and let’s start generating revenue from Digital Marketing using the followings;

(1) Communication Skills:

Don't worry, you don’t need to be a Ph.D. holder to be good at communication because communication is simply the exchange of thoughts. for example, English is not my mother tongue and I have completed my entire school level education in my mother tongue but here I am trying to make you rich along with me using a language that I have learned mostly from video games.

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to make things easier just remember the followings;

— To be a good communicator you just have to transfer your thoughts.
— When writing for Digital marketing, write as you talk.
— Watch tv/web series and play games to learn new words.
— Think about how you would communicate.

As we are good communicators now, let’s find out the next tool.

(2) Your Niche:

So, here we are going to talk about what we actually sell to earn, more preferably what value we have to exchange??

it’s simple, in the digital market you can sell anything, think of a video game streamer, he or she just earns by playing video games, yes it’s simple as that.

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to find out what is your way to earning all that money, live your dream and gain the financial freedom you need to do a simple thing

— Find out your passion
— Hone your talent
— Make it presentable for the market

and congratulations!! you are all set to earn money by yourself or for our organization.

(3) Belive & Act:

The final thing you need is to believe & act. you have to believe in yourself and consistently work on your niche because it may take time to gain the first footsteps. You have to act, only thinking will do nothing, if you really want to make your dreams true start right now, start learning, start doing for instance if you are willing to get more article like this you can follow and let me know about it so that I can share more things about Digital marketing.

How to earn:

If you are reading till this point it actually means that you know that you can do it and you are ready to earn.

To get your earning you have to market your niche and generate funnels to get your customers.

Don’t worry; I am here to give you your first stepping stones toward Digital Marketing.

(1)The CATT:

Yes !! you saw it right, it's not CAT but CATT.

if it’s unknown to you then trust me it is going to be your best friend in your upcoming Digital Marketing journey.

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So, you have your niche, now how can you keep acquiring customers and retain them?

here is how; this is your CATT which will give you wealth.

Wealth=n^CATT

where,
n = niche (your success depends on it)
C = Content (this is where you attract people)
A = Attention (Techniques to attract then toward your niche)
T = Trust (build trust with your potential customers)
T = Transaction (Exchange values/sale products)

this is one of the simplest yet powerful funnel technique to use, do it and see the results by yourself.

(2)Integrated Digital Marketing:

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There are various channels your customer may use and you have to create touch-points for your customers to know about your offerings.

the image here only signifies that how can you integrate different channels to make your CATT more active and effective. in simple terms, we have to use all the channels that our potential customers are using to attract them towards our funnel.

(3) Personal Branding:

People have to know you before they trust you and that is where your personal brand kicks in because people will trust a person more than a business. in real-world your customers actually want to hear from you but if you are thinking it is tough then you are again wrong!.

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This is the Mass Trust blueprint, and it’s quite simple,

if you want people to trust your brand and you want your brand to get popular you just have to follow simple things;

— Learn (about your niche)
— Work (upon your Niche)
— Blog (or simply educate people about your niche)
— Consult (give consulting to people who are working in your niche)
— Mentor (help people who are willing to get into your niche so that they can also grow with you)
— Startup (make your brand, if you want your organization or simply your name)

Conclusion:

If you stayed till this I certainly say you are going to become one of the best digital marketers. like all good things, this article ends here but I can say that this is all you need to start your digital marketing journey.

If you liked the content or want to ask questions or just want to dig deep and get more writing like this feel free to drop a response.

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